Frequently Asked Questions

  • Generic business coaching misses the realities of running an event-based business, things like project-based pricing, seasonal cash flow, and managing high touch clients. My coaching is built specifically around the event industry, using nearly 30 years of experience actually running events.

    Work with me

  • I've spent nearly 30 years in the event industry, so I understand the specific pressures event business owners deal with, inconsistent bookings, emotional client relationships, and pricing based on time and creativity instead of just hours worked.

    About

  • It usually comes down to three things: how you price, how you position yourself, and the mindset behind both. Most event planners undercharge because they're pricing based on fear instead of value. I help clients fix that from the inside out.

    Work with Me

  • Pricing confidence, lead generation, mindset around money, and the shift from being a planner to running your business like a CEO. These are the areas I see event planners get stuck most often.

  • We work on the parts of your business that actually move revenue: pricing strategy, client attraction, systems, and the mindset shifts that make those changes stick. It's built around your specific business, not a generic template.

    1:1 Private Coaching

  • We work on the parts of your business that actually move revenue: pricing strategy, client attraction, systems, and the mindset shifts that make those changes stick. It's built around your specific business, not a generic template.

    VIP Strategy Day

  • Item The Owner's Table is a small group coaching program for event business owners who are ready to grow with more structure and support around them. It's capped at 8 people, so the group stays intimate and personal, unlike bigger programs where you get lost in the crowd. If you're ready to stop figuring it out alone and want a space built specifically for event industry realities, this is where that happens. Full details are on the program page description.

    The Owner’s Table

  • ItemI share free tools and guidance through my content and resource library, covering pricing, client attraction, and the systems that keep a business running smoothly. You don't need to invest in coaching to start making progress. My Event Resources page has guides you can use right away. description

    Free Event Resources

  • No. The free resources are built to give you real, usable strategy on your own. If you reach a point where you want more personalized support, that's where coaching comes in

You don’t have to navigate the complexities of pricing, systems, and leadership alone.

Book a discovery call today to get clarity on your next steps and see how we can build a more profitable, sustainable event business together.

Schedule your Strategic Call