The Event Journal

A Blog for Event Business Owners

Miriam Wexler Miriam Wexler

The Biggest Bottleneck in Your Business Might be you

Many event business owners believe they're saving time by doing everything themselves. In reality, they're becoming the biggest bottleneck in their own business. Learn why stepping away from low-value tasks and focusing on leadership, strategy, and growth is essential if you want to build a profitable business that doesn't depend on you for everything.

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Miriam Wexler Miriam Wexler

Why “Get Out of Your Comfort Zone” Is Lazy Business Advice

Business growth doesn't come from chasing every new opportunity. It comes from consistently doing the uncomfortable work that matters most, like following up, raising your prices, knowing your numbers, and making decisions that move your business forward.

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Miriam Wexler Miriam Wexler

Original and Creative Event Theme Planning 

A creative event theme sets the tone for an unforgettable experience. Discover how to develop original event themes that reflect your vision, engage your audience, and bring every detail together.

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Miriam Wexler Miriam Wexler

The Art of Creating Unforgettable Events

What makes an event truly unforgettable? It goes beyond logistics. Discover practical strategies for creating engaging attendee experiences, delivering meaningful content, and adding thoughtful details that leave a lasting impression.

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Miriam Wexler Miriam Wexler

Event Crises with Grace: 8 Tips to Keeping Your Cool

In the unpredictable world of event planning, unexpected challenges are par for the course. Learn how to handle last-minute changes, crises, and hiccups seamlessly, ensuring your clients and guests enjoy a flawless experience.

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Miriam Wexler Miriam Wexler

15 Pillars for Running an Event Business

Building a successful event business takes more than planning great events. Discover practical strategies for growing a profitable business, from finding your niche and building a strong brand to attracting clients, delivering exceptional service, and adapting to an ever-changing industry.

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