A Room for Event Business Owners Ready to Lead, Grow, and Scale.
The Owner's Table is a six-week group coaching program for female event business owners ready to build more profitable, sustainable businesses through expert business strategy, leadership, mindset coaching, and accountability.
Why This Table Exists
You didn't build your event business by accident. You built it through exceptional skill, grit, and more late nights than you can count. But running events and running a business are two entirely different animals. When you are the one steering the ship, it is incredibly easy to get isolated in the day-to-day operations, meaning your long-term growth is what starts to suffer.
The Owner's Table exists because leadership at the top can be lonely, but it does not have to be.
This is a high-level mastermind built specifically for women who own and operate event businesses. Whether you are an independent business owner, a freelancer managing massive projects, or an owner leading a full team, this space is for you.
This is not a coaching group where you receive generic homework. This is not an accelerator designed for beginners. This is an elite peer mastermind where execution meets real strategy.
The Power of the Room
The real magic of this experience is the camaraderie and the collective brilliance of the women at the table. You will be surrounded by seven other experienced event business owners who truly understand the unique logistics, tight margins, and high stakes of our industry.
You will not just learn from your own business audits; you will learn from theirs. When someone else solves a pricing leak or masters a sales objection, your business grows right along with them. This is about real, raw peer collaboration where everyone in the room elevates together.
The breakthroughs do not stop when the weekly call ends, either. You will have access to a private WhatsApp group so the conversation, peer support, and accountability continue in real time between sessions. Whether you need a quick gut check on a proposal or want to celebrate a major win, your inner circle is only a text away.
How It Works
Eight women. One table.
Weekly Strategy: Every 90-minute live session opens with a focused, direct lesson on that week's business topic.
Live Hot Seats: Weeks 2 through 5 feature two live hot seats per session. You will come prepared with a specific business challenge on your assigned date, and we will solve it collectively.
Strategic Q&A: The final two sessions shift entirely to open strategy. Questions are submitted in advance and answered live as a high-level group discussion.
Tangible Tools: Every week produces a functional asset, ensuring you leave with actual tools rather than just good ideas.
The Mastermind Roadmap
Week 1: Think like a CEO
Every successful business starts with a leader who understands exactly where they stand. Before you can grow your revenue, hire a team, or scale your business, you need complete clarity about your numbers, your leadership, and your capacity. Together, we'll take an honest look at your business, identify what's holding you back, and uncover the opportunities that will have the greatest impact over the next 90 days.
We'll cover:
Business health assessment
Revenue and profitability review
Time and capacity audit
CEO vs. employee mindset
Identifying operational bottlenecks
Defining your business and personal goals
Deliverables:
Business Scorecard
Revenue Gap Analysis
CEO Capacity Assessment
Outcome: Know exactly where your business stands and where your focus should be moving forward.
Week 2: Build a Profitable Business
Revenue is important, but profit is what gives you freedom. This session focuses on creating a business model that increases profitability while protecting your time, your energy, and your boundaries.
We'll cover:
Profitable pricing strategies
Packaging your services
Increasing average project value
Managing scope creep
Setting client boundaries
Creating recurring revenue opportunities
Protecting your time while increasing profitability
Hot Seats: Two members will workshop their pricing, offers, or revenue strategy with live feedback from the group.
Deliverables:
Revenue Growth Plan
Pricing Review
Quarterly Revenue Targets
Outcome: Build a pricing and revenue strategy that supports sustainable business growth without creating more overwhelm.
Week 3: Become Visible
A successful business needs more than referrals. This session focuses on building visibility, strengthening your personal brand, and creating consistent opportunities to attract the right clients.
We'll cover:
Building your personal brand
LinkedIn strategy
Referral systems
Strategic networking
Strategic partnerships
Creating content that builds trust
Developing a visibility strategy you can maintain consistently
Hot Seats: Two members will receive live coaching on their marketing, visibility, or lead generation strategy.
Deliverables:
Visibility Strategy
Lead Generation Plan
Content Calendar
Outcome: Create a marketing strategy that consistently generates qualified opportunities instead of relying solely on referrals.
Week 4: Sell with Confidence
Sales is about building trust, asking better questions, and communicating your value with confidence. This session focuses on strengthening your sales process so you can convert more inquiries into clients without discounting your services or second-guessing yourself.
We'll cover:
Discovery calls
Proposal strategy
Sales conversations
Handling objections
Negotiation
Building confidence in your value
Making confident business decisions
Hot Seats: Two members will role-play real sales conversations and receive live coaching.
Deliverables:
Sales Pipeline Framework
Discovery Call Framework
Objection Handling Guide
Outcome: Approach every sales conversation with greater confidence and consistently convert more qualified leads into clients.
Week 5: Leadership Intensive
As your business grows, your role has to evolve with it. If you're still doing everything yourself, you're limiting your business and increasing your risk of burnout. This session is dedicated to helping you build a business that supports your life rather than consumes it.
We'll cover:
Systems and SOPs
Delegation
Hiring and managing support
Capacity planning
Leadership development
Burnout prevention
Work-life balance
Time management
Setting healthy boundaries
Hot Seats: Members will bring forward their biggest leadership, team, or operational challenges for collaborative coaching and strategic problem solving.
Deliverables:
Systems Audit
Delegation Plan
Capacity Growth Plan
Outcome: Create a business that can continue growing while giving you more freedom, stronger leadership skills, and greater control over your time.
Week 6: CEO Planning Intensive
The final session is about turning everything you've learned into a practical roadmap for the next 90 days. We'll identify your highest priorities, create an implementation plan, and ensure you leave with clarity, momentum, and accountability.
We'll cover:
Setting CEO priorities
Building sustainable habits
Leadership development
Goal setting
Accountability
Measuring progress
Maintaining momentum after the mastermind
Hot Seats: Members will receive coaching on their implementation plans, priorities, and next steps to ensure they leave with a clear path forward.
Deliverables:
90-Day CEO Action Plan
CEO Growth Roadmap
Leadership Commitments
Outcome: Leave with a clear action plan, renewed confidence, and the leadership mindset to continue growing your business long after the mastermind ends.
Everything That Is Included
Six 90-Minute Live Sessions: Structured with direct teaching, peer strategy, and dedicated implementation time. No filler. No fluff.
Pre-Assigned Hot Seat Strategy: Dedicated time on the floor to solve your exact business challenges alongside your peers.
Private WhatsApp Group: Ongoing, 24/7 access to your peer community for real-time feedback, wins, and daily accountability.
Practical Deliverables: Walk away with tools you actually built, from a business scorecard to a completed 90-day roadmap.
Early Bird Bonus: The first three women to secure their spot will receive a private 45-minute 1:1 strategy session with Miriam.
Secure Your Seat
Investment: $1,497
Registration Opens: August 12th
Cohort Begins: September 16th
Please note: Seats are strictly limited to eight business owners to preserve the high-level nature of the room and ensure individual attention. No exceptions.
The Owner's Table is a six-week group coaching program for female event business owners ready to build more profitable, sustainable businesses through expert business strategy, leadership, mindset coaching, and accountability.