A Room for Event Business Owners Ready to Lead, Grow, and Scale.
The Owner's Table is a six-week group coaching program for female event business owners ready to build more profitable, sustainable businesses through expert business strategy, leadership, mindset coaching, and accountability.
Why This Table Exists
You didn't build your event business by accident. You built it through exceptional skill, grit, and more late nights than you can count. But running events and running a business are two entirely different animals. When you are the one steering the ship, it is incredibly easy to get isolated in the day-to-day operations, meaning your long-term growth is what starts to suffer.
The Owner's Table exists because leadership at the top can be lonely, but it does not have to be.
This is a high-level mastermind built specifically for women who own and operate event businesses. Whether you are an independent business owner, a freelancer managing massive projects, or an owner leading a full team, this space is for you.
This is not a coaching group where you receive generic homework. This is not an accelerator designed for beginners. This is an elite peer mastermind where execution meets real strategy.
The Power of the Room
The real magic of this experience is the camaraderie and the collective brilliance of the women at the table. You will be surrounded by seven other experienced event business owners who truly understand the unique logistics, tight margins, and high stakes of our industry.
You will not just learn from your own business audits; you will learn from theirs. When someone else solves a pricing leak or masters a sales objection, your business grows right along with them. This is about real, raw peer collaboration where everyone in the room elevates together.
The breakthroughs do not stop when the weekly call ends, either. You will have access to a private WhatsApp group so the conversation, peer support, and accountability continue in real time between sessions. Whether you need a quick gut check on a proposal or want to celebrate a major win, your inner circle is only a text away.
How It Works
Eight women. One table.
Weekly Strategy: Every 90-minute live session opens with a focused, direct lesson on that week's business topic.
Live Hot Seats: Weeks 2 through 5 feature two live hot seats per session. You will come prepared with a specific business challenge on your assigned date, and we will solve it collectively.
Strategic Q&A: The final two sessions shift entirely to open strategy. Questions are submitted in advance and answered live as a high-level group discussion.
Tangible Tools: Every week produces a functional asset, ensuring you leave with actual tools rather than just good ideas.
The Mastermind Roadmap
Week 01: The CEO Audit
Before you can scale, you need to know exactly where you stand. We will spend the first part of the session getting completely honest about your numbers, your capacity, and your current business model. We will deep dive into revenue reviews, service profitability, and identifying your biggest growth leaks.
The Hot Seats: Once the strategy is set, two owners will take the hot seats to dissect their specific capacity and operational bottlenecks live with the group.
Deliverables: Business Scorecard and Revenue Gap Analysis.
Outcome: Know exactly where to focus your energy for the next six months.
Week 02: Revenue and Pricing Strategy
Most event business owners leave money on the table. We will map out how to close that gap without simply adding more exhausting hours to your calendar. We will focus on pricing your services for true profit, increasing average project value, and building recurring revenue models.
The Hot Seats: Two owners will take the hot seats to workshop their packages, pricing tiers, and revenue goals in real time.
Deliverables: Revenue Growth Plan and Quarterly Revenue Targets.
Outcome: A realistic roadmap for meaningful revenue growth built around your actual capacity.
Week 03: Marketing and Lead Generation
Referrals are incredible until they slow down. We will focus on building a repeatable, predictable process for generating qualified opportunities consistently. We will break down how to create a functional referral system, optimize LinkedIn, and build strategic partnerships.
The Hot Seats: The hot seats will focus on auditing current visibility strategies and untangling lead generation friction for two of our owners.
Deliverables: Lead Generation Plan and Visibility Calendar.
Outcome: A system for attracting leads that does not depend on luck or word of mouth alone.
Week 04: Sales and Conversion
Inquiries are great, but converting them into premium paying clients is what moves the needle. We will review and strengthen your entire sales pipeline, focusing on discovery calls that convert and proposal strategies that protect your value.
The Hot Seats: Two owners will step into the hot seats to run through their actual closing processes and learn how to handle objections without caving on price.
Deliverables: Sales Pipeline Framework and Discovery Call Guide.
Outcome: More inquiries turning into booked clients and total confidence in every single sales conversation.
Week 05: Systems, Team, and Capacity
If you are the ultimate bottleneck in your own business, your growth has a strict ceiling. This session shifts to an open Q&A format focused entirely on building an ecosystem that can scale without burning you out. We will tackle SOPs, smart delegation, automation, and capacity planning.
Deliverables: Systems Audit and Delegation Plan.
Outcome: A much clearer path to business growth that does not require you to do absolutely everything yourself.
Week 06: Your 90-Day CEO Roadmap
Our final session uses an open Q&A format to ensure you leave with an actionable plan, not just fleeting motivation. We will focus on setting your top business priorities, mapping out 90-day milestones, and establishing long-term CEO habits.
Deliverables: 90-Day Action Plan and CEO Growth Roadmap.
Outcome: Walk away with a personalized plan, clear priorities, and the absolute confidence to execute them.
Everything That Is Included
Six 90-Minute Live Sessions: Structured with direct teaching, peer strategy, and dedicated implementation time. No filler. No fluff.
Pre-Assigned Hot Seat Strategy: Dedicated time on the floor to solve your exact business challenges alongside your peers.
Private WhatsApp Group: Ongoing, 24/7 access to your peer community for real-time feedback, wins, and daily accountability.
Practical Deliverables: Walk away with tools you actually built, from a business scorecard to a completed 90-day roadmap.
Early Bird Bonus: The first three women to secure their spot will receive a private 45-minute 1:1 strategy session with Miriam.
Secure Your Seat
Investment: $1,497
Registration Opens: August 12th
Cohort Begins: September 16th
Please note: Seats are strictly limited to eight business owners to preserve the high-level nature of the room and ensure individual attention. No exceptions.
The Owner's Table is a six-week group coaching program for female event business owners ready to build more profitable, sustainable businesses through expert business strategy, leadership, mindset coaching, and accountability.