I spent three decades in the trenches of the event industry. I know exactly how heavy that headset feels.
If you are currently sitting at your desk at 2 AM answering client emails, wondering how a business with so much revenue can leave you with so little free time... I see you. Because I used to be you.
Most people see the glamour of the event industry—the stunning florals, the flawless execution, the happy clients. They don’t see the burnout, the unpredictable referral dry spells, or the crushing pressure of carrying the entire business on your back.
Hi, I’m Miriam,
Over my 30-year career in events, I’ve managed the logistics, built the timelines, and handled the high-stakes pressure. I loved the creativity, but I also learned a hard lesson early on: Being a talented event planner is completely different from running a scalable business.
I watched brilliant, creative women pour their hearts into their clients, only to walk away with empty bank accounts and zero time for their own lives.
That’s why I shifted my focus from planning events to building the women who run them. I realized that the industry didn't need more coordinators; it needed more CEOs.
My Coaching Philosophy: Real Strategy. Zero Fluff.
I’m not the kind of coach who gives you a generic checklist and wishes you luck. My clients know me for practical business strategy, real-world experience, and honest, constructive feedback.
When you work with me, we aren't just talking about "mindset"—we are fixing your pricing models, locking down your repeatable systems, and mapping out predictable client acquisition strategies.
I’m here to ask the hard questions, challenge your old ways of thinking, and push you to see exactly what your business is truly capable of achieving.
Why I’m Different:
30+ Years of Real Industry Dirt: I’m not a certified coach who just read a textbook on business. I’ve spent three decades in the exact same high-stakes, late-night event trenches you are in right now. I know the industry inside out.
The "No-Fluff" Guarantee: I won't just tell you what you want to hear to make you feel good. I am the strategic partner who will gently challenge your old ways of thinking, audit your numbers, and point out the blind spots holding you back.
Tactical Over Theoretical: We aren't just talking about abstract "mindset" concepts. We are building actual assets: restructuring your pricing models, locking down your repeatable workflows, and mapping out predictable client pipelines.
Fun Facts About Me
My Go-To Unwind: Nothing like a glass of Brunello (preferably La Gerla) and an action movie to help me chill out and shut my brain off work.
The Morning Routine Non-Negotiable: Feed the dog, then go for a walk to the park, grab a quick coffee with friends, then straight off to the gym.
An Industry Confession or Quirk: I still walk into most events and immediately do an audit of the set up, the layout, the flow and so on.
Your Personality "Flavor": My favorite things to do are reading (love most genres), travelling (my last big trip was to Bali, Indonesia), eating really good food (Thai and Greek are current favorites) and spending time laughing with friends.
You’ve done the hard work of building a reputation. Now let’s build your legacy.
You don't have to figure out the next level of business all by yourself. Let's take your 30,000-foot vision and turn it into a profitable, organized reality.