The Event Coach

A Blog for Event Business Owners

Miriam Wexler Miriam Wexler

The Event Industry Has a Visibility Problem

Event planners deliver far more than flawless logistics. Learn how to communicate the strategic value behind your work, shift the conversation from tasks to outcomes, and position your expertise in a way that justifies higher fees.

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Miriam Wexler Miriam Wexler

Why “Get Out of Your Comfort Zone” Is Lazy Business Advice

Business growth doesn't come from chasing every new opportunity. It comes from consistently doing the uncomfortable work that matters most, like following up, raising your prices, knowing your numbers, and making decisions that move your business forward.

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Miriam Wexler Miriam Wexler

Original and Creative Event Theme Planning 

A creative event theme sets the tone for an unforgettable experience. Discover how to develop original event themes that reflect your vision, engage your audience, and bring every detail together.

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Miriam Wexler Miriam Wexler

The Art of Creating Unforgettable Events

What makes an event truly unforgettable? It goes beyond logistics. Discover practical strategies for creating engaging attendee experiences, delivering meaningful content, and adding thoughtful details that leave a lasting impression.

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Miriam Wexler Miriam Wexler

Event Crises with Grace: 8 Tips to Keeping Your Cool

In the unpredictable world of event planning, unexpected challenges are par for the course. Learn how to handle last-minute changes, crises, and hiccups seamlessly, ensuring your clients and guests enjoy a flawless experience.

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Miriam Wexler Miriam Wexler

15 Pillars for Running an Event Business

Building a successful event business takes more than planning great events. Discover practical strategies for growing a profitable business, from finding your niche and building a strong brand to attracting clients, delivering exceptional service, and adapting to an ever-changing industry.

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Miriam Wexler Miriam Wexler

8 Ways to Navigate Tricky Client Situations

Unlock the secrets to mastering client relationships in the dynamic world of event planning. This post unveils practical strategies for event planners to turn challenging client interactions into opportunities for creativity and success.

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Miriam Wexler Miriam Wexler

10 Key Steps to Scaling Your Event Busines

Discover how to streamline operations, diversify offerings, and strategically market your services while maintaining a focus on quality and adaptability, whether you're looking to amplify your event planning venture or embark on a journey of entrepreneurial success.

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