From Overwhelmed Event Planner to High-Profit CEO.
You already know how to create exceptional events.
But who's building the business behind them?
You didn't start your business to work around the clock, rely on referrals, or wonder where the next client is coming from.
You started it to build something successful, profitable, and sustainable.
I help women who own event businesses stop operating like overwhelmed event planners and start leading like CEOs. Together, we'll build a business with the strategy, systems, pricing, sales, and leadership needed to increase your profits, create more freedom, and support the life you want to live.
Build a Business You Love Leading
Most event planners start their businesses out of a passion for design, logistics, and incredible experiences.
But eventually, every talented planner hits a wall where passion isn't enough to scale.
Without realizing it, you've built a job you can't escape, rather than an asset that works for you.
After 30 years in the event industry, I know the truth: The planners who build thriving businesses aren't necessarily the most creative.
They’re the ones who learn how to think, price, and lead like a business owner. a business.
What We’ll Build Together
The CEO Framework
This isn’t just about tweaking your workflows. It’s about building a business that gives you real choices, premium revenue, and complete control over your schedule. We focus heavily on four core shifts:
Premium Pricing Power: Restructure your packages to reflect your actual value, allowing you to make more while taking on fewer, higher-caliber clients.
Predictable Sales Pipeline: Move past a total reliance on unpredictable word-of-mouth and build an intentional, repeatable marketing system.
Repeatable Business Systems: Document and delegate your processes so your team can execute flawlessly without you needing to be in every email thread.
The CEO Mindset: Overcome the imposter syndrome of raising your rates and confidently step out of the daily logistics grind.
How We Can Work Together
1. One-on-One Private Coaching
For the established business owner looking for custom strategy, deep financial visibility, and high-level accountability to scale past their current ceiling.
2. The Owner’s Table (6-Week Group Coaching)
For ambitious female founders ready to build their systems, master their pricing, and grow alongside a tight-knit community of peers who truly get the industry.
3. VIP Strategy Day
Six focused hours of elite, uninterrupted business strategy. We will map out your next 12 months, solve your biggest bottleneck, and hand you a clear, actionable roadmap.
Straight From the Entrepreneurs Who Have Been in Your Shoes:
If you're looking to build a successful event business or take your career to the next level, I wholeheartedly recommend Miriam as your business coach. Her passion for helping event professionals, combined with her practical advice, honest feedback, and unwavering support, gave me the confidence and direction I needed to move forward. She genuinely cares about her clients' success and has an incredible ability to help you see what's possible.
— Leonora T
Working with Miriam gave me the confidence and direction I needed to move forward. She doesn't just tell you what you want to hear. She asks the right questions, challenges your thinking, and helps you make better decisions for your business. Her support, honesty, and belief in me made a huge difference, and I'm incredibly grateful I had the opportunity to work with her.
— Suzanne B
Before working with Miriam, I had the passion to start my own event business but lacked the confidence and direction to make it happen. Her coaching gave me both. She took the time to understand my goals, challenged me to think bigger, and provided practical strategies that helped me turn an idea into a real business. I'm incredibly grateful for her support and guidance, and I wouldn't be where I am today without it.
— Tamara G.
I came to Miriam feeling overwhelmed and questioning every decision I was making in my business. She helped me identify what was holding me back and create a clear plan to move forward. Her advice is practical, honest, and always tailored to the realities of running an event business. I left every coaching session with greater clarity, renewed confidence, and actionable steps that made a real difference in how I approached my business.
— Marissa K
Practical Business Advice For Event Business Owners
Practical Business Advice For Event Business Owners
Free Resources for Event Business Owners
Growing an event business doesn't happen overnight, and you shouldn't have to figure it all out on your own.
Explore practical guides on pricing, marketing, sales, leadership, mindset, systems, profitability, and business strategy, all written specifically for event business owners.
Whether you're looking to attract better clients, increase your revenue, or lead your business with more confidence, you'll find actionable advice you can put to work right away.
Ready To Build The Business You’ve Been Working So Hard For?
You’ve already proven you can create jaw-dropping events.
Now, let’s build a business that is every bit as successful as your work.
